Director Radha Mohan's 'Gouravam' has started off with the first schedule of its shoot today (25-06-12). The film's shoot began in Chennai on Monday with the movie's lead stars.

'Gouravam' marks the debut of Allu Rajun's younger brother and son of producer Allu Aravind, Allu Sirish. Prakash Raj's Duet Films production house is producing the film in both Tamil and Telugu.

SS Thaman is scoring the tunes, while young sensation Madan Karky is penning the lyrics. Director Radha Mohan is known for his movies like Mozhi, Abhiyum Nanum and Payanam.